Privacy policy
Last updated: October 9, 2026
About this policy
This privacy policy explains how Helly Hansen Australia Pty Ltd (33 169 813 638 ("Helly Hansen", "we", "us", "our") collects, holds, uses and discloses personal information when you visit hellyhansen.com.au, shop with us online or in our stores, sign up to our emails, or otherwise deal with us.
We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
What personal information we collect
The personal information we collect depends on how you deal with us. It may include:
• Contact and identity details, such as your name, email address, phone number, delivery and billing addresses.
• Account details, such as your login details and, if you sign in with a social account, the name, email and profile details that service shares with us.
• Order and transaction details, such as products purchased, order value, returns, gift card purchases and recipient details, and payment confirmation. Card details are processed by our payment providers and are not stored by us.
• Marketing details, such as your email subscription status, preferences, and how you interact with our emails.
• Reviews and enquiries, such as product reviews, competition entries, customer service messages and stockist enquiries.
• Technical and usage information, such as your IP address, device and browser type, cookie and device identifiers, pages viewed, products viewed, searches, items added to your cart, and how you arrived at our website.
We do not intentionally collect sensitive information (such as health information). Please do not include sensitive information in reviews or messages to us.
How we collect personal information
• Directly from you, when you place an order, create an account, sign up to our emails, write a review, enter a competition, or contact us.
• Automatically, through cookies, pixels and similar technologies when you use our website (see section 5).
• From third parties, such as social networks when you choose to sign in with them, payment providers, delivery partners, advertising and affiliate partners, and other companies in the Helly Hansen group.
If you do not provide some information, we may not be able to process your order, create your account or respond to your enquiry.
Why we collect, use and disclose personal information
We collect, use and disclose personal information to:
• process and deliver your orders, payments, returns and gift cards;
• create and manage your customer account;
• provide customer service and respond to enquiries;
• send you marketing communications where you have agreed to receive them, or where otherwise permitted by law;
• show you relevant advertising on other websites and social media, and measure how well our advertising works;
• understand how our website is used and improve our products, website and services, including personalised product recommendations;
• display and manage product reviews;
• run competitions and promotions;
• detect and prevent fraud, misuse and security threats; and
• comply with our legal obligations.
Cookies, pixels and similar technologies
Our website uses cookies, pixels, tags and local browser storage. These are small files or pieces of code that store or read information on your device. Some are essential for the website to work. Others help us understand how the site is used, personalise your experience, and show and measure advertising. Some are placed by third party providers, who may combine this information with other information they hold about you.
We currently use the following providers:
Essential: running the store and keeping it secure
|
Provider |
Purpose |
|
Shopify (including Shop Pay) |
Hosts our online store, cart, checkout and customer accounts, and provides store analytics and security. |
|
Cloudflare |
Protects our website against bots and attacks and monitors website performance. |
|
Payment providers: PayPal, Afterpay, Zip, Google Pay |
Process payments securely at checkout. |
Analytics and personalisation
|
Provider |
Purpose |
|
Google Analytics |
Measures how visitors use our website. |
|
Google Merchant Center |
Measures product views and purchases from Google Shopping. |
|
Yotpo |
Displays product reviews and measures engagement with them. |
Advertising and affiliates
|
Provider |
Purpose |
|
Google Ads |
Shows our ads on Google and partner sites and measures their results. |
|
Meta (Facebook and Instagram) |
Shows our ads on Facebook and Instagram and measures their results. |
|
|
Shows our ads on Pinterest and measures their results. |
|
Commission Factory |
Tracks sales referred to us by affiliate partner websites so they can be credited. |
Email marketing and site features
|
Provider |
Purpose |
|
Dotdigital |
Sends our emails, runs our newsletter signup forms and back in stock alerts, and records website activity of subscribers so we can send relevant emails, such as cart reminders. |
|
Rise.ai |
Issues and manages digital gift cards and store credit. |
Your choices
• You can manage non-essential cookies through our cookie preferences banner, and block or delete cookies in your browser settings. Blocking essential cookies may stop parts of the website, such as the cart, from working.
• You can manage personalised ads through Google My Ad Center (myadcenter.google.com), your Facebook and Instagram ad preferences, and your Pinterest privacy and data settings.
• You can opt out of Google Analytics using the browser add on at tools.google.com/dlpage/gaoptout.
Who we disclose personal information to
We may disclose personal information to:
• service providers who help us run our business, including the providers listed in section 5, IT and hosting providers, warehousing and logistics providers, delivery companies and customer service tools;
• payment providers and fraud prevention services;
• advertising, analytics and affiliate partners, as described in section 5;
• professional advisers such as lawyers, accountants and auditors;
• government agencies, regulators and law enforcement where required or authorised by law.
We require our service providers to handle personal information only for the purposes we engage them for.
Direct marketing
We may use your personal information to send you news, offers and product information by email, SMS or other channels, where you have agreed to this or where otherwise permitted by law, including the Spam Act 2003 (Cth). We may also use information about your browsing and purchases to show you relevant ads on other websites and social media.
You can opt out of marketing at any time by clicking the unsubscribe link in any email, by updating your account preferences, or by contacting us. Opting out of marketing will not stop us sending you messages about your orders or account.
How we hold and protect personal information
We hold personal information electronically using secure systems, including those of our service providers. We take reasonable steps to protect it from misuse, interference, loss and unauthorised access, modification or disclosure, including access controls, encryption of payment information, and security monitoring.
We keep personal information only for as long as we need it for the purposes set out in this policy or as required by law, for example tax and accounting record keeping. After that, we take reasonable steps to destroy or de-identify it.
Accessing and correcting your personal information
You can request access to the personal information we hold about you or ask us to correct it.
Complaints
If you have a concern about how we have handled your personal information, please contact our Privacy Officer on customercare@hellyhansen.com.au
Children
Our website is not directed at children. Customers under 18 should use our website with the involvement of a parent or guardian.
Changes to this policy
We may update this policy from time to time, for example when we add new technology to our website.
Contact us
Privacy Officer, Helly Hansen Australia Pty Ltd
Unit 5, 16-22 Cross Street, Brookvale NSW 2100
Email: customercare@hellyhansen.com.au
Phone: +61 2 8068 8600
